Your domain name acts like the deed of your property and is absolutely essential; in fact, it is the difference between a successful and mediocre marketing strategy. Worst case, losing control of your domain may result in losing control of your business, which can lead to total disaster.
Many business owners make significant mistakes when choosing their domain names, and when they realize it, it’s either too expensive or simply impossible to make any changes.
These are the top 3 pitfalls to avoid when choosing a domain name…
Although the best time to buy a domain name was yesterday, you shouldn’t make a choice lightly but rather based on extensive research.
Your business and your domain name should be a match made in heaven, and this is only accomplished by taking the time to find the best domain name. If you really don’t have time at your disposal, you can always hire a professional broker who has profound knowledge and understanding of the ins and outs of the domain industry.
Not checking the availability of .com
The right domain extension (also known as TLD) can be the determinant of the success of your business. That might seem like common sense, but many business owners don’t know the difference (and the huge importance) between different domain extensions and often just buy the first one available.
If you are a lawyer and offer law services, it might seem logical to register JohnDoe.lawyer, but you should be aware that when potential customers search for your brand and are unsure what domain extension to include, they will usually add the .com.
And what if your competitor offering the same legal services registered JohnDoe.com? Well, you will lose traffic and potential customers and your sales will be affected. Worse still, you could face legal issues if you try to register the same name with a different extension.
That’s why it’s good to consider different scenarios and do some deep research before committing to and purchasing your domain name.
Not researching potential trademark conflicts before purchasing
Don’t use trademarks – this is an essential step you should never omit when searching for your perfect domain name. Any word (even ones that seem common) may be trademarked, and if you register a trademark (even an honest mistake), the company that holds the trademark can file a complaint and take your domain.
You can only dispute such a legal claim if your domain name was registered before the trademark. So, if you want to avoid such legal battles, you must ensure that none of the words in your domain are trademarked. It can really pay off to seek expert help to assist you with the research. Ultimately, you will spend less time and money in the long run, especially if legal issues come up.
As you can see, purchasing the right domain name is a profound business decision that shouldn’t be taken lightly. There are many other factors to consider when making that decision, such as:
- the length of the domain name;
- the ease of pronunciation;
- the history of the domain name you wish to purchase;
- choosing the “right” domain broker
And so much more.
So, before pulling the trigger, take some time to do the research; this will pay off hugely in the future. That said, you shouldn’t postpone it for long because someone else might register the domain name you wish to purchase.
If you don’t want to miss your perfect domain name, don’t have the time or the profound knowledge about the domain industry and the secrets behind the right domain name, you can contact the expert here.
Our business is based upon the principle of balancing the price/timing line, and we can help ease the stress while you focus on your growing business.