Expired Domain or New Domain

What kind of domain to buy for your new business – an expired or a new one? The decision depends on your goals, marketing strategies, and of course, your domain name budget. We will introduce you to the benefits of each.

A New Domain 

When purchasing a new domain, basically, you are starting from scratch. Before we go with the benefits, you can check our dedicated article about domain names.  

Here are some of the benefits of buying a new domain: 


When buying a new domain, you have a great deal of freedom without many issues – you don’t have either a good or bad reputation, you have the opportunity to gain fresh credibility from Google, etc. 


Purchasing a new domain, gives you more flexibility in terms of building a brand. It will take a lot of hard work, but at least this gives you control over everything from the very beginning. 

An Expired Domain

A domain expires when it has not been renewed by previous owners for any reason. The owner is allowed 30 days to renew it, but if they fail to do so, the domain is put to an auction for 7 days. The highest bidder wins. 

The benefits of buying an expired domain: 


When buying an expired domain, you can use all the links that the previous owner has built on the domain. 

301 Redirect

Using 301 redirect, you can take advantage of transferring the SEO ranking value from the expired domain to your main one.