10 MIN. READ
Premium Domain Broker – How to Find the Best One For You?
Choosing the right premium domain name broker can make or break the purchase of your desired domain name, so you should be very intentional and picky when selecting who you want to work with.
With a great domain broker, you can be well on your way to buying any domain name you can think of. The truth, however, is not everyone needs a domain broker.
For instance, if you know the domain name you want to purchase and it’s available on the domain registrars, you can just go ahead and make your purchase.
However, if you need to buy a domain name that is not for sale or you want to acquire a high-value domain name, you would need a premium domain broker to navigate the process.
What is Premium Domain Brokerage?
When you are looking to purchase a domain name, you have two choices – you can use a domain brokerage service, or you can turn to a buyer broker who knows the ins and outs of the domain industry and will always look to protect your interests. What’s the difference? (you can visit our latest blog post dedicated to that topic here.)
We would advise you to stay away from big conglomerates (all of the big domain registrars you can think of). Not because they are not good or knowledgeable about the domain industry. They are, but they are also dealing with high-volume transactions, and they generally consider the seller’s interest (because they would probably have a sweet commission if they purchase your desired domain name at a higher price). So, in most cases, you would end up overpaying for an asset.
On the opposite, buyer brokerage companies (like Domainer.com) have a reputable and skillful domain broker who represents the buyer and facilitates the sale of a domain name. Premium domain brokerage companies are very selective with who they are working with because they want to help their clients as much as possible and will always have your best interests in mind.
Why is the Best Way for Purchasing Premium Domains?
The best way to purchase a domain name is the one that fits your goals, vision, and budget. The choice is easy if you want to buy a low-value domain that’s available on the market. If, however, you are trying to acquire a premium domain name, then you have to be very careful. To facilitate your choice we have prepared the following table:
When you purchase a domain name from a domain brokerage, you are a single individual (who is undoubtedly very clever, but probably have no idea about the trends, history, and common traps of the domain market.) And in most instances, the thing your domain brokerage company cares about the most is the commission they will receive relative to what you pay for your domain.
- Good for Mass Purchase
- ️Dealing with high volume transactions/no personal approach
- Focused on seller’s interests️
Buyer Brokerage Company
A premium domain broker (like Domainer.com), has a reputable and skilful domain broker, who represents the buyer and facilitates the sale of a domain name. He contacts the domain owner (or their broker), on your behalf, negotiates the deal, and makes sure that the transaction is processed securely. Most importantly, buyer brokerage companies will always have in mind what’s best for you and how to help you get it.
- Personal approach
- Focused on buyer’s interests
- Not for mass purchase
While you might have certain knowledge and expertise, using a premium domain name broker can always be advantageous, especially if you are dealing with when you want to acquire a premium domain name.
The big domain registrars never represent your interests because they want to close the deal at the highest possible price (just because their commission will be higher). And when you are working with a boutique buyer broker company like Domainer, you get the advantage of working with a strategic partner who will always protect your interest and will ensure that you are not overpaying for a domain name.
We believe that the existing domain sales platforms underserved high net worth individuals and organizations. I know from experience that people get frustrated by the lack of updates and mass communication. They feel like the broker is working against them and feel like they are overpaying for premium-domain names.
We want to do better; we want to offer our cash-rich-time-poor clients a boutique, personalized, end-to-end domain buying experience that no one else provides.Ian Garner
Premium Domain Broker
There are a lot of good brokers out there and some really talented people doing great work. We know, though, that a lot of the big brokerages work to KPIs, dialing targets and minimum communication expectations. This doesn’t always translate to a good customer experience and sometimes can break the purchase of your desired domain name.
Choosing a Premium Domain Name Broker
If you are looking to acquire a high-value domain name, a premium domain name broker is a vital piece to securing the deal. And when you are in search of a reliable company, we would always advise you to look for a broker with an incredible vision to scope out the best resources to make the deal. There are a few must-have features that your broker should have, and we have listed them below.
Finding a premium domain broker service that is a great fit to you should be your primary objective. At the end of the day, all that matters is to find a premium domain name broker that you trust, trust the process and let them do their job.
Others Benefits of The Premium Broker
Domainer.com specialize in providing you with maximum value in your domain journey. We offer a boutique, personalized, end-to-end domain buying experience where investors can feel safe, empowered, and heard when purchasing premium domain names; a domain buying experience that no one else provides. Some of our core services include:
Domain dressing service (DDS) is a smart move to boost your premium domain name/names and increase the revenue of your unused domains smartly and strategically. Ok, you’re wondering how it works… it’s really simple, actually. After an initial consultation with Ian Garner, you and Ian will make a deep and live analysis of your portfolio and some of the hidden opportunities we can further develop.
Premium Domain Investment
Domain investment can be broken down into two categories and depends entirely on the profile of the investor; some investors are interested in a short turnaround, trading, or domain flipping. Others are in it for long-term holding; this is where you purchase a domain name with no plans to sell in the near future. We can facilitate all options at Domainer.com and develop an investment strategy that works for you.
We work discreetly and strategically with you to help you acquire your desired domain name and provide you with an efficient and seamless experience.
If you are looking for a trusted premium domain broker to start your domain investing journey, we encourage you to make sure that he has experience and expertise in managing complex, high-value domain acquisitions and values your privacy.
Frequently Asked Questions
Below, we have summarized some of the most frequently asked questions:
🤵 What Is a Domain Name Broker?
Think of a domain broker as a real estate agent. When you want to purchase a house, the first thing you do is to find a reputable real estate broker to help you facilitate the sale. The same applies to domaining. When you want to purchase a premium domain name, it’s better to find a reputable domain broker.
🖊️ Can I Negotiate a Premium Domain?
Sure, you can. But you risk exposing your identity, which case might add up to the asking price. Plus, when you are dealing on your behalf, there are always emotions involved that might prevent you from signing the deal. So, it’s always advisable to let a professional domain broker do their job.
❓ How Do I Buy a Premium Domain Name?
When you are looking to purchase a domain name, you have two choices – you can use a domain brokerage service, or you can turn to a buyer broker who knows the ins and outs of the domain industry and will always look to protect your interests. The difference can make or break your deal.
💰 How Much Should You Pay For a Premium Domain?
It’s very subjective because it all depends on the quality of the domain name. Generally speaking, the higher quality of the domain name is, the higher the price is. Still, a skilful domain broker is a great negotiator and has your best interest in mind, so you can be sure that he will always offer you the most optimal price.