A premium domain will not only protect your brand and make you look more professional, but it also improves search engine rankings, creates traffic and is a virtual asset which has and will increase in value over time.
Choosing and registering a domain name should not be done in a rush. It is a valuable marketing and search tool that should successfully lead customers to your site. Careful consideration and research should be applied, as it might be the most crucial decision you make when carving out your slice of the online market.
Using a high-value domain for your website and company email address helps establish authority, credibility, and professionalism – both online and offline. Owning a memorable premium domain ensures your customers will noticethat you are an established, legitimate business and as a result trust you more easily.
More than anything else, a domain name can increase the attention of your brand. If your domain name matches your company name, it boosts your brand, making it easier for customers to return.
A lot of premium domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Type-in traffic means that someone who is searching for a product decides to circumvent the search engine by typing the keyword of the product they want directly into their browser. This is the best kind of traffic as it is highly targeted and costs no effort to obtain.
Referral traffic normally comes from links from other websites. Plenty of premium domains are aged and come with a high number of backlinks resulting in a higher amount of quality traffic.