Buy a Premium Domain – What Do You Need to Know Before Taking the Shot?

If you plan to become a domain investor or start your own business, you might want to buy premium domains.

Before taking the shot and making the purchase, you should know what premium domain names are, what makes them a better investment than regular domain names, and how to purchase a premium domain name. Keep reading, we have prepared everything you need to know. 

Why Might You Want to Buy a Premium Domain Name?

First, what are premium domain names? In short, premium domain names are high quality, short, catchy, memorable, and easy to remember domain names. They usually come with a hefty price tag, but they pay off in the long run. Premium domain names meet certain criteria that make them more valuable than average domain names. 

Qualities of Premium Names

Premium domain names have a few very distinctive characteristics.

Having a catchy, easy-to-pronounce domain name will allow you to make a powerful first impression on your potential clients. If you use a keyword, you can give people an idea of what your business is about or what makes it different upfront. .
In the online world, the key to a great online presence is to have a short, memorable, easy-to-communicate, and keyword-rich domain name. It always pays when you are the brand people recall needing your products or services.
Relations and Networks
Wildy recognized TLDs
There is a reason people say .com is a king – it’s widely recognized and trusted. Most of the good .com domain names are registered (at least the good ones). That’s why brands that want to be easily remembered use recognized TLDs like .com or .org.
Contains a relevant keyword
A keyword domain name serves well for your SEO efforts. If you want to buy a premium domain name, you will want to ensure it contains a relevant keyword. Most of the websites that appear on the first page are either single-word domains or contain a keyword in their domain names.
Market Knowledge
Traffic history
A premium domain name that was used in the past can have a decent traffic history. And some visitors might want to check those websites again at some point. Think of that traffic as a potential prospect coming to you without having to attract them to your website.
Smooth Transfer
Should I buy a premium domain name? When considering this question, remember that having a premium domain name is a status symbol, and it tells people that you mean business. People spend money on premium domain names only when they are serious about their brand.

Although working fundamentally the same, not all domain names are created equal. Some are inherently worth more. Despite the hefty price tag, a high-quality domain name that has the above characteristics, is a great investment in your brand and business, and pays off in the long-run. If you want to buy a premium domain name, you will want to review those characteristics. 

Premium vs Other Domain Names

Domain Brokerage

Premium domain names are high-quality domains that are easily brandable and meaningful. They are extremely indicative of the industry or the brand they belong to. And for those reasons, they are eyed by many business owners. If you want to buy a premium domain name, the first thing that you should consider is, if it makes sense for your business. If you are building a serious brand, then the premium domain name might be the right choice. Some of the qualities of premium domain names are: 

  • They are short, catchy, and memorable
  • ️They are easily brandable 
  • They are trustworthy 
  • You have to pay a premium to buy a premium domain name.

Other Domain Names 

The regular domain names are the ones you can easily purchase from any domain registrar. And there is nothing wrong with sticking with a common domain name. However, if you are a serious brand and want your customers to remember and find you easily, then maybe the best decision would be to purchase a premium domain. If, however, you are building a brand that you want to sell recently or brandability is not of key value to you, then you can stick with the regular domain. It all depends on your goals.  

  • Affordable price
  • Long and not easy to remember
  • It takes a lot of effort to build a brand 
  • You’re stuck with alternative TLDs; the trustworthy TLDs are either sold or premium

When considering if you should buy premium domain, take into consideration your goals and what will be the primary purpose of the domain name. If you are building a business, you intend to sell in a few years, a common domain name may be your best choice. If you are building a lifelong brand, then perhaps the premium domain name is exactly what you need. If you are unsure which one is the best for you, contact a trustworthy domain broker, like Domainer.com 

Why a Premium Domain Name And Not a Regular Domain Name?

The name of your business can make or break your business, because it forms your online identity, and it’s the first thing your customers will see. And the first impression is everything, especially nowadays, when our attention span becomes smaller and smaller (it’s been scientifically proven that the human attention span lasts 8 seconds, which is less than that of a goldfish).   

Not to forget that the online world is highly perception driven and having a premium domain name might be the determinant to your success. Here are some reasons why you would want to buy premium domains or how much it costs to buy premium domain names. 

Branding and  Recognition

Branding your business is essential to your marketing, and many things make a brand; a domain name is one of the most important factors. Consistency is also critical, and a premium domain name that speaks what your brand and business is about, gives you a true edge over the competition. Premium domain names help you position your brand top and center. 

Authority and Credibility 

Credibility is vital to any business. In our digital world, a premium domain name is your customers’ first impression of your brand. And when it comes to the first impression, a premium domain name gives you authority and credibility over your competitors. Even if you are not looking to purchase a premium domain name for your business, you can always use it as an investment.

Buying premium domains is not that hard. However, before taking this step, you have to figure out why you need to purchase it first – are you going to use it for investment purposes for your business or for a little bit of both? This will help you define your strategy and will help you find and purchase the domain names that suit you best. 

Where Can You Purchase Premium Domain Names?

When it comes to purchasing a domain name, questions like where to buy premium domains or where to buy premium domain names, come up. You have several options:  

  • Domain Name Marketplaces – these places allow the seller to list their domain names (and sometimes premium ones) for sale. 
  • Auctions – You can find great recently expired domain names on domain auctions and place a bid.  
  • Domain Broker – The best way you can acquire a domain name is by using the expertise of an experienced domain name broker. This way, you will have an expert by your side, taking care of your interests, and will help you avoid some of the most common traps related to that purchase. 

How Much Does It Cost to Purchase a Premium Domain?

When it comes to the price of a premium domain name, it’s very subjective, and nobody will give you a black-and-white answer, because it just doesn’t exist. 

The price depends on many factors, such as whether it contains any keyword/s, whether it’s short and memorable, whether it has a reputable TLD, like .com, etc.   

Once you have picked the domain name for your business, the best way to buy premium domains is to get in touch with a skillful domain broker, like Domainer.com.  

We always recommend this approach for two reasons – first, a domain broker protects your identity, and you won’t risk an increased asking price because the seller knows your identity.  

And secondly, any purchase, especially of high-value assets, involves many negotiations and emotions.   

An experienced domain broker can guide you through the process, and this way, you will get the best (and most optimized) price. 

🔗 Type of 
One-word domains are the most expensive because of their unlimited potential. One word domain can be from $20K up to $20M.
🌎 Type of MarketPremium domain names for high-performing markets can reach from $5K up to $30M. 
📡 Type of Extention.com is a highly valuable extension, and a premium domain with it can reach from $5K up to $20M. 
The numbers are examples, and they can be different depending on the domain name, extension, market, or other factors. 

To ensure you are getting a better price and not overpaying for a high-quality asset, we advise always contacting an experienced domain broker before you buy premium domain names. 

Buy Premium Domain Names in Few Easy Steps

Factors to consider before purchasing premium domain names? 

If you wonder where to buy premium domain names, there are a few factors to consider that make a domain name premium.

When it comes to a domain name, the rule is the shorter, the better. All 2 and 3-letter domain names are considered premium ones, but longer domain names can have value.
Direct Traffic
A good domain name can bring organic traffic to the website. Usually, the .com domains are priced higher as people tend to type .com after the keyword they put in the search.
A premium domain name with keywords that best describe your brand will make you recognizable. To find the perfect premium domain name for your brand, contact our leading broker.
Buyer Interest
Even if a domain name might not look so good, if it’s being auctioned and gets high bids, this means there is a demand, and it easily becomes a premium domain name.
Brandability is really the key, as it can make your brand recognizable. A premium domain name will help you make a great first impression and will make your customers remember you.
Other factors you should consider when you want to buy premium domain names are the credibility of the website, the price, and of course, if it resonates with your brand and your target market.

To buy premium domain names seems easy, but the reality is that this decision should be carefully considered, and all factors have to be taken in consideration. Among all, everything depends on your strategy and goals. 

The Best Way to Buy a Premium Domain

The best way to buy a premium domain is to contact a skillful domain broker who knows the ins and outs of the domain industry. Domain broker is your best choice for a few key reasons: 

Anonymity – a domain broker would keep your identity hidden, and this way, you would not risk adding an extra 0 to the asking price.  

Not engaging in challenging negotiations – emotions are always involved when purchasing a domain name, especially a premium one. You would need an experienced negotiator to negotiate the best terms for you.

Considering your interest – a domain broker like Domainer.com works for you and is interested in protecting your goals, vision, and budget.

When considering how to buy a premium domain, you should remember that domain brokers are a cost-effective and efficient way to find a premium domain name. It’s always advisable to use a domain broker who knows the ins and outs of the industry, protects your interests, and will help you avoid making some expensive mistakes. 

Contact the expert

Need to discuss buying your domain with a domain expert? Fill in your details and Ian will come back to you!

Purchasing a domain name is all about what you want for your brand and the best ways to achieve it. A domain name is an investment in your business and usually pays in the long run. If you want to buy a premium domain, find a domain broker with an implacable record of dealing with complex deals who knows the ins and outs of the domain industry. 

Tips about Purchasing Premium Domain

Many people ask: do people buy premium domains? Yes, they do, but the purchase of a premium domain name is an investment, and you have to consider whether you really need a premium, or a regular domain name would be sufficient. You should also consider whether the advantages overweight the disadvantages. Here are our top tips when it comes to purchasing a premium domain name:  

  • The purchase of a premium domain name is a significant investment and, as such, it is related to several risks, financial ones, not exckuded, as you will have to transfer funds before you become the owner of your desired domain name. For this reason, we always advise using an Escrow service.  
  • Make sure you use licensed brokers like Domainer.com. An experienced broker will take you through the whole process related to the purchase, relatively easy and stress-free. A domain broker will help you with any questions and will ensure that your interests are always considered. 

We work discreetly and strategically with you to help you acquire your desired domain name and provide you with an efficient and seamless experience.  

If you are looking for a trusted premium domain broker to start your domain investing journey, we encourage you to make sure that he has experience and expertise in managing complex, high-value domain acquisitions and values your privacy. 

Frequently Asked Questions

Below we have gathered some of the most frequently asked questions our customers ask regarding premium domain names.