Lamborghini’s NFT collection is one with an incredible journey
According to a press release by Automobili Lamborghini, an Italian luxury car manufacturer, the company is releasing an NFT collection with a special story. The collection is made up of five exclusive space-themed digital artworks created by a yet undisclosed artist. The collection can be accessed by owning one of five special ‘Space Keys’ created by the same artist.
“We love to get out of our comfort zone and discover new spaces. We are glad to announce the Automobili Lamborghini Space Key. A space-themed artwork, consisting of five units created by a secret artist with the carbon fiber material we sent to ISS in 2019.”, they said.
The NFT market continues to penetrate throughout leading traditional firms
NFTs have been all the latest marketing gimmicks among brands. Last year we saw brands cutting the food industry – Taco Bell, McDonald’s, Campbell’s, fashion brands – Louis Vuitton, Dolce & Gabbana, Nike, Gucci, sports teams and athletes – NFL, Juventus, Lionel Messi, Kobe Bryant, as well as technology companies – Atari release NFT collections. Already in 2022, Samsung has also announced the integration of NFTs in its smart TVs.
Some others including Adidas and Visa forked out hundreds of thousands of dollars to buy NFT pieces as an alternative investment strategy. Many of these brands are bullish on NFTs as they consider it to be the new gateway to the digital economy that is being built in Web 3 or the metaverse.