Ian got into the domain industry back in 2016 and since then, has sold thousands of domains and gained a profound understanding of the ins and outs of the domain industry. In 2018, Ian won the prize for Uniregistry’s most successful broker of the year and reached 3.09 million USD sold in domain names for that year alone.
Ian has now created an extraordinary place for investors to feel safe, empowered, and heard when purchasing premium domain names – Domainer.com. And today, we will talk more about Ian’s new venture and the unique approach he offers to its clients.
Journalist: Hi, Ian! It’s great to have you here. We’re all excited to learn more about you and your new venture – Domainer.com. First, let’s hear about your background and how you found yourself in the domain industry.
Ian: My background is in sales and customer experience. My greatest passion is helping customers as much as I can by offering them the right tools. I am a massive advocate for consultative sales, which means getting to know and providing win-win solutions for both sides of the deal.
My passion for excellence and improving the customer’s journey helped me design the customer experience roadmap for the Carphone Warehouse and improve the NPS score from +3 to +35. Net Promoter Score, or NPS for short, is a metric used in customer experience programs to measure customers’ loyalty, and the higher the score, the more loyal to the brand a customer is.
Journalist: Impressive! A ten-fold increase in customer satisfaction must be a challenging feat?
Ian: Definitely! And this background in customer experience and sales became a solid foundation when I started working as a domain broker in 2016. In 2018, I attained over $3M in domain name sales, which gave me the prize for the most successful broker at Uniregistry for 2018, and I have been going strong with domains ever since.
Journalist: What do you enjoy doing for fun outside of the domain brokerage?
Ian: I enjoy live music, TV, films, comedy, especially. I am a huge tech fan and passionate about domain names, crypto, and NFTs.
Journalist: Speaking of domain names, tell us a little more about your newest project Domainer.com and when it is about to be launched?
Ian: As I said, I have been working as a domain broker in Uniregistry since 2016, and I was very happy there; it never crossed my mind I would be working anywhere else, not to mention starting up my own boutique domain agency.
But the universe had other plans, you know (laughing).
I was working with a client on acquiring a significant portfolio of premium domain names. Some domain names weren’t easy to get, but we succeeded anyway. He was so happy about our work together that he asked me to partner with him on building a domain agency offering the same people-first approach I did with him. He wanted to create more happy clients like himself, and that’s the mission of Domainer.com.
“The domain industry has so many flaws, and your approach is the way to overcome it.” – he said.
And so, we ventured into the creation of Domainer.com, which is about to be launched on February 21st, 2022.
Journalist: You mentioned the domain industry had some flows. Tell us more about that, and what’s your approach to overcoming it?
Ian: We believe that the existing domain sales platforms underserved high net worth individuals and organizations. I know from experience that people get frustrated by the lack of updates and mass communication. They feel like the broker is working against them and feel like they are overpaying for premium-domain names.
We want to do better; we want to offer our cash-rich-time-poor clients a boutique, personalized, end-to-end domain buying experience that no one else provides.Ian Garner
Journalist: Launching a boutique domain agency in today’s competitive market is no walk in the park. What was it like putting things together? What was your biggest challenge?
Ian: It’s not been easy, for sure. There are a lot of good brokers out there and some really talented people doing great work. I know, though, that a lot of the big brokerages work to KPIs, dialing targets and minimum communication expectations. This doesn’t always translate to a good customer experience. I’ve already been a part of some eye-watering deals in the run-up to the launch of Domainer.com, and those will be made public in due course. I think that the results will speak for themselves, and I’m confident that anyone who reaches out and has a chat with me will see how I propose to help them and grow both of our businesses.
Journalist: Why should investors trust Domainer.com?
Ian: Although new to this team, the people behind Domainer.com are not new in the domain industry. I’m an experienced broker selling millions of dollars in domain names, and I know how to help my clients fast, without any unnecessary red tape in the middle. We are focusing on the personalized, end-to-end domain buying experience so that we can tailor our approach to clients’ needs.
Journalist: Who else is on the team running things behind the scenes?
Ian: We have a team of 30+ passionate individuals with a diverse background in information technology, accounting, marketing, management, and blockchain technology. We are united by our shared passion for anything domain, NFT, crypto, and tech related.
Journalist: Has the creation of Domainer.com changed or helped you grow in your career as a domain broker?
Ian: Sure, it did. It taught me that the client is the heart of our business. Clients love to feel that you care about them and their businesses the same way you care for your own. And that’s at the core of Domainer.com
Journalist: Is there anything new coming to Domainer.com we should be expecting?
Ian: Sure – we are launching on February 21st, so stay tuned for what’s coming. We have prepared a lot of surprises for our audience.
Journalist: Thank you for sharing your time and profound knowledge of the domain industry and telling us more about Domainer.com.
Ian: Thank you for your time too!
It was a pleasure to have Ian here today and learn more about Domainer.com and what he stands for. You can get in touch with Ian through the details below: